I wrote this to one particular student, but in fact it applies to almost all of you.
1. Clearly articulate an argument that is worhwhile and meanigful architectural endeavor.
2. Make your first sentence so clear I don't have to read the rest of it. Tell us what you intend to do, and do it in a clear, forceful and confident method (no "can," or "might").
3. Avoid flowery words and vague descriptions. Be economical with your words: make every one count.
4. Remember that your audience is larger than your two instructors; imagine that you are trying to make this clear to other (architects) who have not followed your trajectory and are just crossing paths with your work for the first time.
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